I am responsible for a lot of the idea behind what you’re seeing. Art direction and copy for a Back-to-School e-Commerce campaign for Puma. For context, the visual needed to be so authentic to the school experience and the Puma brand while not being region-specific as this campaign would be used across multiple markets and languages. The last .GIF is an unused motion concept pulled from personal experience in Mr. Benson’s 6th grade Algebra class.
