The humble beginnings of the Liberté brand centered around hard work, craftsmanship, and an unwavering dedication to doing it right. A copywriter and I were tasked to present flavorless market audience research to the Liberté brand stakeholders. The two of us cultivated fresh visuals and a strong tone-of-voice to blend the old and the new. Ultimately not a chosen direction, the visuals stood out amongst standard presentations and audience approaches the marketing team had seen before.
