Adidas Pusha t Launch

Experiential Marketing | Pop-Up Event | Brand Engagement | Space Planning | Fixture Design

SILVER ADDY Award Winner – American Advertising Federation 2017
GOLD Award Winner – The Show MN 2017

Raw was the word of inspiration. adidas partnered with Pusha T and renowned photographer Ari Marcopolis to launch their latest EQT collaboration during Art Basel Miami. The shoe itself is woven with inspiration. I needed to create displays that shared that same grit and life of concrete and sprinkle in some wink wink references. Beyond the displays, I mapped out how the event would flow, ensuring people would stop to interact with displays, while ensuring rapid set-up and tear down.

Pop-up retail experience for the 2016 King Push x adidas EQT launch at Art Basel Miami.

If that wasn’t enough — adidas created custom fixtures and displays for some of Miami’s top sneaker shops to be launched that same day.